Austrian king - the first Chinese luggage brand heavy start

Austrian king - China's first brand in luggage chain started out as a giant foreign stars successfully transformed Austrian king started in 1985, is the originator of China's luggage industry. AOKING brand trademark registration even earlier than O'Connell. Brand founder Yong Jiyong is the first generation of Wenzhou, the reform and opening up businessmen, doing school bags, travel bags, backpacks, can be said to be the one who lugs out the pole. AOKING brand into the Guangdong market in 1992, until 2000 has been doing the branding of the domestic market. In 2000, it expanded its front line to foreign trade. The sales volume of foreign trade is far greater than the sales of domestic trade. Therefore, after 27 years of development, Aowang has its own real estate and trade. AOKING brand is in operation in ASEAN and Europe . The vast majority are their own brand in foreign sales agents. To create the first brand in luggage chain In Europe and other countries, AOKING like Nike in China now in such a position, although the share is small, but take the high-end line, in foreign trade has a very high visibility. However, the financial crisis in 2008 caused a great impact on foreign trade, which also made Xiang Dong realize that first of all he wants to stabilize the foundation and develop steadily only by stabilizing his own roots in the country. Therefore, the Austrian king adjust the strategy, in 2009 began to restart the operation of the Austrian king this brand. The old traditional model of wholesale and foreign trade orders can not meet the Austrian king brand goal, to truly revitalize, we must revolutionize the old mode of development, come up with the confidence and courage to change to do their own well-known brands. At present, the consumption of the luggage industry is concentrating on brand-name products, and the brand enterprises with high brand awareness, strong corporate capital and sound network will be rapidly developed and expanded. Some enterprises with weaker strength will face the danger of being out of business. The luggage industry appeared in the form of distinctive products, franchises and other forms of development of brand enterprises, the characteristics of the business ideas for these brands has made a good space for development, the luggage industry franchising has become the only way for the development of the future luggage industry. By the end of the "Eleventh Five-Year Plan" or a longer period of time, 3 to 5 world famous brands will appear in our country. In the next five years, the brand name brand and the high-end industry in China will be formed. The original Chinese brands will have a broader The development of space. Item Dong foresight, accurate grasp of this opportunity, put forward the chain of business mode, determined to "Austrian Wang AOKING" into the first Chinese luggage brand. Strength team casting brand brilliant Enterprise development is inseparable from the talent, how to achieve this great goal, only with excellent team to make dreams fall to the ground. An excellent enterprise must take science and technology as the driving force, develop by talents, and promote the idea of enterprises by the brand. It is imperative to have a high-quality operation team. Item Dong understands this. Paying attention to the use of knowledge, he not only requires continuous learning, but also advocates that in the era of knowledge-based economy, we must strengthen the staff's cultural training. Employees are part of the enterprise and make progress together with the enterprise for common development. Learning is like "marching against the water, not into the back." Therefore, constant enrichment and improvement are the only choices. He is also working hard to create a competitive atmosphere, create a learning space, design a career for each employee, provide more opportunities for learning, organize monthly staff meetings, train skills and knowledge, and work hard Improve the overall quality of staff. "Learning, innovation, quality, brand, integrity," is the four core of the development of Austrian Wang Group. The company regularly arranges top management to conduct business training at various colleges and universities to improve the level and quality of senior executives. At the same time, monthly staff meetings are held on a regular basis to train staff in professional skills and ethics. In order to achieve the brilliant brand of Austrian King, the company hired Song Chunhong, who has rich experience in brand management in the leather goods industry, to operate the brand and formally implemented the operation strategy of Austrian King's chain brand. Moving towards a new stage of historical development, Aowan International Group and Guangzhou Aowang Bags Industrial Co., Ltd. will continue adhering to the development philosophy of "providing consumers with products with high quality and low price, creating wealth and employment opportunities for the community" and firmly grasp International innovative business development model, the establishment of a quality elite brand marketing team for differentiated brand communication and refined product marketing. Austrian Wang team determined to "AOKING" into a "China's first brand luggage" and "China's luggage brand new benchmark." Strive to create China's luggage industry's Olympic King! This is "Ao Wang" dream, but also a Chinese dream!